Ayrshare vs Mallary
Ayrshare and Mallary are both APIs for publishing to social networks on behalf of your users. Mallary is newer and cheaper at low volume, with an agent-first slant. Ayrshare covers more networks and the full lifecycle, with four years in production behind it: the trade is entry price today versus breadth and track record.
Updated June 2026
Ayrshare
The proven social media APIMallary is newer and cheaper at low volume; Ayrshare trades that entry price for breadth and a track record. One integration covers the full lifecycle across 14+ networks: publishing, a History API for AI brand-voice training, validation, analytics, comments and DM automation, and Facebook Ads, with a hosted MCP server for agents. Multi-tenant and billed per Social Profile. Four years in production at 30M+ daily API calls, with 24/7 engineering-backed support.
Mallary
An agent-first API at a low entry priceA newer social media API built with AI agents in mind. Free plan (20 posts/month), Starter at $10/mo, Pro with unlimited posts at $24/mo, Business at $82/mo. Covers 8 live platforms (with Reddit and Snapchat in rollout). First-comment seeding at publish time, OpenAI-powered AI Auto Replies (Pro and above), a native MCP server, a CLI with JSON output, and an official n8n node. Flat post-volume billing, no published multi-tenant tier. Self-reported Meta Verified Tech Provider, X Enterprise Tier, and LinkedIn Marketing Partner. No public G2 or Capterra reviews yet as a brand-new startup.
Side by side
| Capability | Ayrshare | Mallary |
|---|---|---|
| What it is | API-first infrastructure, multi-tenant, 4+ years in production at 30M+ daily calls | Newer API, agent-first positioning, flat post-volume billing |
| Social networks | 13 · including Bluesky, Telegram, Google Business Profile, Snapchat | 8 live · YouTube, Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, Threads · Reddit and Snapchat in rollout |
| Post on behalf of your users (multi-tenant) | Yes · Launch (10 profiles) and Business (30 profiles) built for this · per-user OAuth isolationBuilt for it | Flat single-account tiers · white-label mentioned · no published multi-tenant pricing |
| API & rate limits | Published · 300 calls / 5 min per profile, isolated per profile (not shared org-wide) | Not published on public site |
| History API (pull past posts) | Yes · 200-500 platform-native posts per profile · AI brand-voice training with no cold start | No |
| Pre-publish validation | Yes · banned hashtags, duplicates, posting limits, token health | Preflight checks on token health, scope, platform options · media rule enforcement |
| Analytics | Analytics API · raw, platform-native metrics | Views, comments, likes with hourly refreshes (newer posts); frequency tapers as posts age |
| AI Auto Replies | Not a first-party feature | Yes · OpenAI / ChatGPT · Pro ($24/mo) and above · YouTube, Facebook, Instagram, LinkedIn, X, Reddit |
| First-comment seeding | Comment-posting API available | Yes · up to 3 follow-up comments bundled at publish time |
| Comments & DM automation | Yes · comments, DMs, review management, webhooks | Comments via API · no published DM or review management API |
| Review & ad management | Review management (Facebook, Google Business Profile) + Facebook Ads and boosted posts | Not listed |
| MCP server | Yes · hosted MCP server · posting, scheduling, analytics, comments callable by AI agentsHosted MCP | Yes · native MCP server · posting, scheduling, analytics, webhooks, account management |
| CLI & SDKs | API-first · SDKs in Node, JS, PHP, Python, C#, Go, Java, Ruby | CLI · npm/npx installable · --json output for cron, GitHub Actions |
| Automation integrations | Notion, Airtable, Make, Bubble | Official n8n community node · Zapier, Make · webhooks |
| Official platform compliance | TikTok direct publishing partnership · no scraping | Self-reported: Meta Verified Tech Provider, X Enterprise, LinkedIn Marketing Partner, TikTok Official API, Google Verified, Pinterest Verified · no scraping |
| Support & track record | 24/7 engineering-backed · 4+ years in production · 99.9%+ API availability · backed by saas.group | Priority support (Pro) · Dedicated support (Business) · no published SLA · newer entrant |
Flat post-volume vs. per profile
Mallary wins on entry price, and that's the honest answer. Mallary's free plan covers 20 posts/month, Starter is $10/mo (scheduling, analytics, bulk uploads, MCP/CLI), Pro is $24/mo (unlimited posts and AI Auto Replies), and Business is $82/mo. All paid plans include a 14-day free trial and a 30-day money-back guarantee. If you're an indie developer or early-stage team with limited volume, start with Mallary.
The comparison shifts when the job involves posting on behalf of many users. Mallary's published tiers are flat single-account subscriptions billed by post volume. Ayrshare's model is per social profile (brand) with multi-tenant tiers: Launch at $299/mo covers 10 user profiles, Business at $599/mo covers 30 profiles (then $2.49-$8.99 per additional profile). One Ayrshare profile connects all 14 networks at no extra cost.
| Ayrshare plan | Social Profiles × networks | Ayrshare | Mallary equivalent |
|---|---|---|---|
| Premium | 1 Social Profile × 14+ networks | $149/mo | Pro $24/mo · cheaper · but 8 networks, no History API, no review managementMallary cheaper |
| Launch | 10 Social Profiles × 14+ networks | $299/mo | No published multi-tenant tierNot a direct comparison |
| Business | 30 Social Profiles × 14+ networks | $599/mo | No published multi-tenant tierNot a direct comparison |
| Enterprise | Thousands of Social Profiles | Custom | No enterprise tier publishedAyrshare only |
The bottom line. Mallary is the cheaper entry for a single-account use case or early prototype. Once the product needs to manage posting for multiple end users with per-user OAuth isolation, broader network coverage, or adjacent capabilities like review management and Facebook Ads, Ayrshare has a pricing model and architecture built for that job, plus 4+ years of production track record. Mallary does not publish a comparable multi-tenant tier.
Which one is right for you?
Pick Ayrshare when
You're building a platform or SaaS product that posts on behalf of your own users and need multi-tenant OAuth isolation.
You need networks Mallary doesn't list: Bluesky, Telegram, or Google Business Profile.
You want the whole lifecycle as an API: publishing, History API, Analytics API, comments, DMs, review management, and Facebook Ads.
You're training AI on a brand's voice: the History API returns 200-500 platform-native past posts per profile with no cold start.
You need pre-publish validation covering banned hashtags, duplicates, and platform posting limits before anything goes live.
You need a proven track record: 4+ years in production, 99.9%+ API availability, and 24/7 engineering-backed support.
Pick Mallary when
You're an indie developer or early-stage team sensitive to monthly cost: free for 20 posts, $10/mo Starter, $24/mo Pro unlimited.
You specifically need first-comment seeding at publish time (up to 3 follow-up comments bundled with the main post).
You want OpenAI-powered AI Auto Replies on published posts as a first-party, out-of-box feature (Pro and above).
You need a CLI with JSON output for cron jobs, GitHub Actions, or terminal-based agent pipelines.
Your use case fits within Mallary's 8 live platforms and flat post-volume billing model.
Ayrshare has a public review record. Mallary doesn't yet.
Ayrshare carries verified reviews on Capterra and G2. Mallary is a brand-new startup with no claimed profile on G2, Capterra, Trustpilot, or TrustRadius as of June 2026. The only available feedback is vendor-curated testimonials on its own site, which don't substitute for independent review data.
5.0
“Works seamlessly without accounts. Makes posting easy and allows us to forget about posting for live events.”
Capterra
Wendy L. · Entertainment
New
“OAuth management is usually a nightmare. Mallary abstracted that away completely.”
Capterra
Vendor-curated testimonial · from mallary.ai · not independently verified
REST-to-REST: the migration is a remap, not a rebuild
Both products are REST APIs, so switching is an endpoint-mapping exercise, not a platform migration. The main steps: remap your publish, schedule, analytics, and webhook endpoints to Ayrshare equivalents; reconnect your users' OAuth tokens using Ayrshare's per-user profile flow; and update your payload schemas (Ayrshare uses a single unified payload per network). Most integrations land in 1-2 sprints. Ayrshare's engineering team is available on Slack for direct support through OAuth, validation edge cases, and go-live. No ticket queue.
Common questions
Yes, at low volume. Mallary's free plan covers 20 posts per month, Starter is $10 per month, Pro unlimited posts is $24 per month, and Business is $82 per month. Ayrshare's entry paid plan (Premium) is $149 per month for a single brand profile. If you are an indie developer or early-stage team with modest volume, Mallary is significantly cheaper to start. The gap narrows once your use case requires multi-tenant architecture, broader network coverage, or adjacent capabilities like review management and Facebook Ads that Mallary does not list.
Ayrshare supports 14 networks: Bluesky, Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Telegram, Threads, TikTok, WhatsApp (beta), X, and YouTube. Mallary's homepage lists 8 live platforms (YouTube, Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, and Threads), with Reddit and Snapchat in rollout. Ayrshare's advantage is Bluesky, Google Business Profile, and Telegram, which Mallary does not list.
Mallary's public pricing tiers are flat single-account subscriptions. Ayrshare's Launch ($299/month, 10 user profiles) and Business ($599/month, 30 profiles) plans are explicitly designed for platforms, agencies, and SaaS products posting on behalf of their own end users, with per-user OAuth and profile isolation. If your product needs thousands of your customers to connect their own social accounts and post through your UI, Ayrshare's multi-tenant architecture is the fit Mallary's published tiers do not describe.
Both ship MCP servers and are agent-aware. Mallary's first-party differentiators are OpenAI-powered AI Auto Replies (Pro and above, $24/month), a CLI with JSON output for cron and GitHub Actions, and first-comment seeding at publish time. Ayrshare's differentiators are the History API (200 to 500 platform-native past posts per profile for brand-voice training with no cold start), a hosted MCP server, pre-publish validation, an Analytics API for feedback loops, and 14 networks including Bluesky and Telegram. The right answer depends on whether your agent needs to learn a brand's voice from history and post across more networks, or needs AI auto-replies at a lower entry price.
Coverage of Bluesky, Google Business Profile, and Telegram. A History API that returns 200 to 500 platform-native past posts per profile for AI brand-voice training. Review management for Facebook Pages and Google Business Profile. Facebook Ads and boosted posts. An Analytics API returning raw platform-native metrics. Comments and DM automation via API. Pre-publish validation. Multi-tenant architecture with per-user OAuth isolation. 24/7 engineering-backed support. Four years-plus in production at 30M-plus daily API calls. Backed by saas.group.
Lower entry price: free for 20 posts per month, $10 Starter, $24 Pro with unlimited posts. First-comment seeding at publish time. OpenAI-powered AI Auto Replies on published posts (Pro and above). A CLI with JSON output mode for terminal-based agent workflows. Explicit agent-first architecture documentation including exponential backoff, idempotency keys, and durable queues. A no-credit-card-required free tier.
Both are REST APIs, so the migration is a REST-to-REST endpoint mapping rather than a data import. You will remap your publish, schedule, analytics, and webhook endpoints to Ayrshare equivalents, reconnect your users' OAuth tokens, and update your payload schemas. The effort is roughly 1 to 2 sprints for most integrations. Ayrshare's engineering team provides direct support on Slack through the migration, no ticket queue.
They appear to be. Mallary.ai's site shares branding and infrastructure signals with Outstand (outstand.so), suggesting Mallary is closely related to, or a rebrand of, Outstand. Either way, both are newer, single-product social posting APIs without the multi-tenant tiers, network breadth, lifecycle depth, or production track record Ayrshare offers.
More comparisons you're weighing
Building social into your product?
Ayrshare is the social media API where the architecture, rate limits, and compliance posture are documented in public. Start with the docs, or talk to engineering directly.